While the speed of the Taliban take over of Afghanistan was perhaps a surprise, the ultimate result, at least in my humble opinion – was not.
In the interests of full disclosure, I remind readers that I am a Viet Nam Veteran, and as one of my colleagues used to say “Deja Doo Doo – I have seen this shit before.”
I am not going to dwell on the operational aspects, but to point out that the Taliban have learned that there is much to be gained by influencing perception. The August 20, 2021 online NY Times ran “How the Taliban Turned Social Media into a Tool for Control” (see: https://nyti.ms/3zgvDdZ
The Taliban were quick to capitalize on their operational success and to leverage social media as a way to influence their opposition that in the words of the Borg “Resistance is futile.” This is a cost-effective and judicious battlefield multiplier. As you may recall I posted “Of Course The Taliban Are PSYOP Experts! They Don’t Have Much Competition” (see: PSYOP Regimental Blog: Of Course The Taliban Are PSYOP Experts! They Don’t Have Much Competition!).
Creativity is not lost on the Taliban and they have recognized the importance of personification by alluding to “Tommy Ghani”. Sort of an Afghan “Uncle Tom” if you will, Tommy Ghani, according to the Times and other publications is a derogatory term for Afghans who adopt Western ways using their former President Ashraf Ghani who is currently residing in the UAE along with millions of dollars he took with him when he left.
Afghans with mobile phones are fair targets for Taliban propaganda. “Experts estimate that 70% of the population has access to a mobile phone.” FaceBook and Twitter are the primary vehicles.
The Taliban recognize that they don’t have to change world opinion to benefit from social media. They understand that targeted influence to reduce opposition, particularly from those in a position to harm them or orchestrate others can be a tremendous battlefield multiplier.
However, there are also two sides to the Taliban social media coin as well.
Some believe that online resistance can be expected especially from the generation that grew up under the previous permissive administrations.
The networks that serve as the vehicle for Taliban social media are also lucrative sources for NATO intelligence. Breaking Defense featured an article on August 24, 2021, “Afghanistan’s Precarious Networks: Will the Taliban, Once Again, Go Dark?” (See: https://bit.ly/3sGNMzo, which is also a photo source). The nub of the article is simple: “The Taliban now faces a decision: Ban the internet as the group did during its first rule, while hindering its propaganda windfall and other online activities, or leave the country's networks intact, allowing an avenue for continued US electronic surveillance.”
It is pretty clear that today’s Taliban has indeed learned about influence operations during the past twenty years. NATO is no longer on the ground, it remains to be seen if they can effectively harness the information domain for future operations.
I saw this article last night after the posting: It's a NY Times OpED "The Taliban Turned Cellphones Into Weapons (see: https://nyti.ms/3kuWqgO)
ReplyDeleteHere are some highlights:
Americans have questioned how roughly 70,000 Taliban soldiers can seemingly demolish a well-funded, U.S.-trained government security force listed at 300,000 on paper. The answer is not about training or firepower but about hearts and minds. The Taliban understand Sun Tzu’s familiar dictum that every war is won or lost before it is fought and that the ultimate victory is to break the enemy’s resistance without fighting. That’s what they did.
But while ISIS saw itself as a global organization, the Taliban are hyperlocal. They care far more about Helmand Province than they care about international jihad. For ISIS, social media was a recruitment tool. For the Taliban, social media is primarily about winning over their domestic audience — and not alienating their international one.
Another related article:
ReplyDeleteBefore the Taliban took Afghanistan, it took the internet
https://www.atlanticcouncil.org/blogs/new-atlanticist/before-the-taliban-took-afghanistan-it-took-the-internet/?fbclid=IwAR0UA_k5LKD9lvopUGva0Ag5BZe0UkTiiTMGi6-R1Zl8fHtQS9UF2tR41Eo
The Taliban insurgents who conquered nearly all of Afghanistan in just two weeks counted social media among their weapons. They deployed Facebook and WhatsApp to help prevail over their opponents on the battlefield. They issued hundreds of premature declarations of victory via Twitter—using spam to amplify their messages and create a sense of inevitability. Their smartphones proved just as handy as their rifles when they entered Kabul on August 15, enabling them to film the first propaganda footage of their occupation.
Many Western observers have expressed surprise at the sophistication of these Taliban information operations. Some have suggested that this new media savvy signals the birth of a fundamentally different movement: a “Taliban 2.0.”