As
many of my loyal readers know, I have been participating as the IO SME in a
number of exercises which project me into the role of MISO Task Force CDR and
PSYOP Evangelist. On the iteration which ended today I had the good fortune of
working “an old hand” from the Department of State who provided invaluable
assistance and guidance with this post.
The
‘influence war’ is fought with all of the instruments of national power. For MISO
this means we must work very closely with the Department of State’s Under Secretary for Public
Diplomacy and Public Affairs whose major efforts “include public diplomacy
outreach, which in turn includes communications with international audiences,
cultural programming, academic grants, educational exchanges, international
visitor programs, and U.S. Government efforts to confront ideological support
for terrorism. The Under Secretary of State for Public Diplomacy and Public
Affairs oversees three of the State Department’s bureaus -- Educational and
Cultural Affairs, Public Affairs, and International Information Programs -- as
well as the Center for Strategic Counterterrorism Communications. The State Department has some of their own
acronyms, and the shorthand for the Under Secretary and the three bureaus is
“R.” With Foreign Service officers in
the Political, Economic, Consular, and Management “cones.” Public Diplomacy
officers also participates in foreign policy development.” (See: http://www.state.gov/r/)
State’s
concept of Public Diplomacy bridges public affairs, advocacy, and influence –
with an eye both on short- and long-term effects. Among themselves, Public Diplomacy officers
wrestle with old and new concepts, including “evaluation,” “metrics,”
“branding,” “narrative,” “storytelling, and “messaging,”
At
first glance many of the functions and programs of Public Diplomacy look like
they parallel MISO missions, so it makes logical sense for the two
organizations to work together in a synergistic way. Some Embassy Public
Affairs Sections host Military Information Support Teams. While MIST may deploy with their own specific
mission set (such as counter drug operations), doctrinally the MIST works for
the Embassy PAO in the Public Affairs Section.
In
some Embassies, Public Affairs Sections have offices in buildings without
access to classified communications.
(Most of their work is public, open, and unclassified.) Given that a MiST may require access to
military communication channels, teams may spend time both in the Public
Affairs Section and the office of the Defense Attache (DAO or DATT), and there
is occasional tension from the arrangement.
Still, MISO personnel work as part of the Embassy team. This means that
MISO personnel need to understand the Embassy’s organization and roles and be
comfortable working outside the military chain of command. Some personal “diplomacy” helps MIS teams
work on programs that mesh with Public Diplomacy’s goals.
Military
Information Support Teams (MIST) often work with Embassy personnel to provide
research and other resources in a peacetime environment. They can meet with
students, media, or other groups helping to augment a typically short staffed
information section. A MIST has its own
travel budget, and it can draw on many resources (e.g. funding, Reachback, in
place contracts, etc.) to implement a project or a communication program. During operations MISO can supplement the
Embassy in a number of ways. The can facilitate research on issues and
audiences, and they can develop what Public Diplomacy people call
“programs.”
Assignment
to a MIST can benefit MISO personnel by exposing them to the diplomatic world,
the full range of U.S. departments and agencies that form a Country Team, and
offering a complementary perspective on influence operations.