Tuesday, July 19, 2022

Movies and PSYOP: The PRC is the Best!

 

While the picture here is from one of my favorite military satire sites, it, like most effective PSYOP, is based on truth. (see: https://bit.ly/3INygd3, which is also a photo source).


 

While the thrill of going to a darkened room with hundreds of strangers has been dampened due to COVID, there have been some exceptions. One of which has been “Top Gun: Maverick” which has topped over $1 Billion at the box office. 

 

The lure of movies as a propaganda medium has not been lost on other countries, in particular, the People’s Republic of China. Unbeknownst to me (because I let my subscription lapse) my favorite news magazine, The Economist published a January article “How Chinese propaganda films became watchable – Patriotic blockbusters are so entertaining people willingly buy tickets” (see: https://econ.st/3zgtUIi, another photo source).


The article talks about “The Battle at Lake Changjin” became the highest-grossing film in Chinese history, and the second-highest of the year worldwide. It made over $900m, just behind “Spider-Man: No Way Home”. You can watch the official trailer on YouTube at: https://bit.ly/3IXQnNy (another photo source) You can read a review in the British publication the Guardian at: https://bit.ly/3aUN50Y

 





 

 

 

 

 

I found it very interesting to learn that the film was especially popular among Young Chinese. This contrasts with Top Gun where the majority of viewers were over 35. (see: https://bit.ly/3v17JDm)

 

Stepping back, it would appear that the PRC is well aware its target audience. Clearly, their goal is to attract the younger citizen who is perhaps more disenchanted with the Chinese heavy surveillance efforts and potential censorship of internet news and other sites regarded as damaging to the Party and government.

 

Once upon a time, in World War II, one scholarly source summed up Hollywood’s role “During World War II, Hollywood produced films that acted as propaganda, increased military recruitment rates, assisted in military training, and boosted the morale of American soldiers and civilians alike, easily making cinema the most important form of popular media in the war effort.” (see: https://bit.ly/3B4pTYG)

 

The Office of War Information was created due to the need for offensive influence operations and under the pressure of World War II. Given the nature, resources and pressure created by Russia and other disinformation efforts – is it time to consider an Office of Disinformation Control?

 

Reader comments encouraged.