I have been teaching on-line for American Military
University since 2008. During that time I have had to take many professional
development courses about how people learn.
There are those who learn by sight (visual learners), some
by touch (kinesthetic) and those who learn by sound (audio). The best way to
impart education is by a combination of senses to appeal to the widest group of
learners and reinforce the message.
Apparently this concept is not lost on Iran as noted in a NY
Times article from August 27, 2017, “Iran Retools Its Propaganda With Rap
Videos”(See: http://nyti.ms/2iHiBDF; which
is also the photo source).
Iran now also seems to believe that chanting is not nearly
as powerful as rapping and the You Tube is mightier than the sword seem to be
corollaries as well.
The article notes that the raps don’t appeal to everyone,
but there doesn’t seem to be any question that they are effective for the
target group. Terrorists typically target young people between 18 and 26. (see
Huffington Post at: http://bit.ly/2wT5xkP).
Appealing to multiple senses and personifying the message
are proven techniques for education and marketing. Our adversaries are very
capable of adapting. As technology advances, removing yet more barriers to mass
communication, MISO/PSYOP will have to continue to adapt as well.