It is often said that “one man’s terrorist is another man’s freedom fighter.” China has been in the forefront of the Covad-19 pandemic. The press has widely covered allegations of Chinese efforts to disinform the American public by providing false information about the virus and by trying to foment panic.
Two articles chronicling the disinformation campaigns are: Chinese
Agents Helped Spread Messages That Sowed Virus Panic in U.S., Officials Say,
NY Times, April 22, 2020 (see: https://nyti.ms/2Y555gb,
which is a photo source and China’s Disinformation Addiction: Spreading
Disinformation on COVID-19, April 25, 2020 ClearanceJobs (see: https://bit.ly/3bFwCJd, also a photo source).
According to the NY Times, “American
officials were alarmed by fake text messages and social media posts that said
President Trump was locking down the country. Experts see a convergence with
Russian tactics.” The Times added “The messages became so widespread over
48 hours that the White House’s National Security Council issued
an announcement via Twitter that they were “FAKE.”.
The Clearance Job article concluded by saying “None of this is really a surprise as China
struggles to save face as the world looks to the country for answers to very
hard questions. China would much rather have the world think the United States
was about to impose martial law than to have their own actions dissected.” That
article also quotes a March 2019 report from the Department of State “Weapons
of Mass Distraction Foreign State Sponsored Disinformation in the Digital Age
(pdf)” the portion on China minces no words. They assert that China’s efforts
are designed to influence economic, political and foster personal
relationships.”
While these offensive
efforts are certainly concerning, perhaps we should pay more attention to the
way China burnishes their brand in other ways. China, more than
any other country seems to have grasped the concept of offensive and defensive
influence operations. This is demonstrated by way that they pressure economic
partners to give their image a break and on the other, they strive to disorient
their adversaries.
The movie character Jerry McGuire said it best “Show me the money!”
(see: https://bit.ly/2yRWrqA (You Tube
clip and photo source)
The NY Times, April 24, 2020: ran an article “Pressured by China,
E.U. Softens Report on Covid-19 Disinformation” (see: https://nyti.ms/2KzFvrI and a photo source.)
In what is clearly a measure of effectiveness, according to the Times, “Bowing to heavy pressure from Beijing,
European Union officials softened their criticism of China this week in a
report documenting how governments push disinformation about the coronavirus
pandemic, according to documents, emails and interviews.”
The Chinese
recognize the importance of brand management and economic leverage. They employ
a whole of government approach to move their country’s agenda forward.
Can we say the
same?