Before I begin – thanks to all of you who continued to work during the stupidity known as the “Government Shutdown”. I’m pretty sure our founding fathers intended there to be a check and balance system as a means to preclude corruption of the precious freedoms that were earned through the American Revolution. However, I doubt if they could have predicted the lunacy that prevailed recently in DC.
Generally I have been an advocate of the theory that marketing and PSYOP have a lot in common. However, today’s post is going to take a contra view.
I have a variety of jobs that keep me busy. One of them is working for a small international security consulting company. I wear a variety of hats and sometimes have to wear my least favorite – marketing dude. This week was such a time.
When considering our sales I think of the billing for the current case and what do we need to do to keep this client and perhaps get more and different kinds of cases from them. Overall, pretty straight forward.
I don’t need to be a psychic or witch to divine out unintended results.
On the other hand when I ponder the world of MISO/PSYOP one has to consider unintended effects as well as second and third level consequences. While in our world the effects are confined to our customers and employees of those customers who may move on to other companies and therefore new prospects for us, the perspective is pretty limited.
MISO on the other hand is open to global consequences due to the instant info world we live in today. The concept of the ‘strategic corporal’ where a squad leader’s interaction with a Village Elder can be employed by our adversaries as fodder for YouTube or other media is real.
It takes a special kind of patience to calmly evaluate likely second and third order effects as well as potential spillovers to other theaters. Tomorrow’s MISO warrior will need this kind of insight on a daily basis.