We all know that music can influence our moods. We react
differently to Willie Nelson than to Beethoven.
On October 23, 2015 the New
York Times ran article that started on Page 1: “Palestinians Set Their Rage to
Violent Beat”. The article ran in a number of other places as well. (see: http://www.ndtv.com/world-news/palestinians-set-their-rage-to-violent-beat-1236004,
which is also the photo source).
The article talks about Palestinian protest music. Music has
been a part of the Middle East throughout its history. Today’s Palestinian
teenagers are spending their shekels to get the 21st century version
with such catch lyrics as “Stab, stab”.
According to one store owner quoted in the article, “The
music is made as a way to make the Palestinian people get up and resist…The words
of these songs and the music involved with these songs is a lot more powerful.”
Social media and the Internet complement CD distribution to
widen the circulation. The going price is about 10 shekels a CD or $2.60 which
is about 2/3 of a day’s income. (author’s math based on: http://www.tradingeconomics.com/palestine/gdp-per-capita)
In some places, perhaps Africa, music might be an important
element of any influence campaign. In others, the situation becomes more
problematic. For example while Afghanistan has had a long history of music, the
Taliban and others have suppressed music.
In any event, it’s always important to consider any form of
influence that combines senses, especially media that invoke emotion as music
clearly does.
2 comments:
Music is a critical component in any effective campaign especially in engaging in a specific target audience.
Music is a critical component in any effective campaign especially in engaging in a specific target audience.
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