When a consensus is found among media professionals, it’s worth sharing. As a Red Cross Public Affairs Officer my boss often sends some useful media references.
Here's one about local TV producers are looking for: ‘“Air” Conditioning: Human-Interest and Visual Angles are Keys to Pitching TV’ (at: https://www.bulldogreporter.com/air-conditioning-human-interest-and-visual-angles-are-keys-to-pitching-tv-2/, which is also the photo source.)
I’ve opined in the past that the word is becoming more visual and that media trends seem to be moving toward interactivity so that any media producer whether TV or Internet would be looking for pretty much the same things.
Here are the highlights:
1. Highlight Visual Potential
2. Aim for Broad Appeal
3. Put a Human Face on The Story
4. Research Your Targets ( the media you hope to employ)
5. Exercise News Judgment
There are a couple of other tips, but these five are the key ones. You will also need to bear in mind some production tips as well.
Putting a Human Face, especially a face that the viewer can identify with, is critical to the credib ility and impact of the story. Consider that as a major element of your efforts.
If you are producing the video remember that you can edit video, but you can’t edit audio. Any story that involves people talking should make sure that the speakers have their own microphones. Lavalier microphones are not expensive. See: https://www.bhphotovideo.com/c/buy/Lavalier/ci/8535/N/4291086006?origSearch=Lavalier%20Microphones for a reasonable selection.
If you are working with a particular media outlet make sure you understand their news rhythm so that you can help them schedule your story for maximum effect.
Be a helper – providing security, transportation and perhaps some water or a meal can mean the difference of whether your story gets covered or not.
Reader input encouraged.