I have to give credit where credit is due. The President is
a PSYOPer par excellence. He and his people understand the incredibly complex
world of Social networking and how to harness the power of a system in transmit
messages.
This is not a political endorsement, but rather an opinion
based on the following story.
I smoke cigars and I like them. I subscribe to Cigar
Aficionado magazine. The editorial page asked that interested parties sign a
petition at the White House concerning premium cigars. (Check out: http://www.cigaraficionado.com/webfeatures/show/id/16503).
The White House website of course asks that you registered and provide a valid
e-mail address in order to electronically sign the petition. All of which seems
reasonable under the circumstances – so I do and think nothing of it.
Yesterday, 1 May 2012 I’m working on the computer and an
e-mail pops up inviting me to watch the President’s speech live from
Afghanistan:
Frankly, I’m speechless at this point so when 1630 rolls
around I click on the link and whammo – there’s the President!
Now it’s clear to me that the President understands the
power of persuasion, makes me wonder why the administration doesn’t have as a
cohesive a US information engagement strategy as the President seems to have
for his personal communications.
1 comment:
Perhaps it's a question of priorities. The president has decided to use available assets & expertise to support personal rather than national objectives.
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