Wednesday, May 25, 2011

Information Support Operations An Afterthought At Best for Homeland Security


On May 21 & 22, 2011 I was an evaluator for an exercise which took place in a major city. The city is the hub of an 8 city Urban Area Security Initiative (UASI). Federal government grant money paid most of the bills and sponsors took care of most of the rest.

The exercise involved 4 Emergency Operation Centers scattered over the area and was a series of ‘lanes’ designed to test Police SWAT (Special Weapons & Tactics), Fire, Urban Search & Rescue (USR), Emergency Ordinance Disposal (EOD), Emergency Medical Services (EMS). Each lane was coordinated by one agency and evaluators came from far and wide.

By design, the event is overall very low key, although there was an initial press conference attended by the city’s mayor and other dignitaries which resulted in some coverage prior to the event.

Media access was limited during the exercise and there were scant posters or other indications of locations or tactical lanes. In short it was akin to a military operation where the name of the game is to keep the public out of the way to minimize interference with the operation and maximize Operational Security (OPSEC).

While I can understand this posture in terms of external information support, I felt I was in a time warp when it came to the exercise play. There was absolutely no attention to the potential negative effect of information operations either intentional or accidental. Just as in my early Army exercise (PRC-6 anyone?) days, guidance was put out that communications are not to be interfered with because it was hard enough to communicate during the height of battle without someone messing with you.

More importantly the notions of misinformation, hostile crowds and pesky reporters were not considered at all. As for presence, there was only a single Public Affairs Officer at the central EOC with a few of the agency PAOs training their principals, but not actively involved in the exercise.

On the Command information side, EOC communications were via a chat like software package called WebEOC. No video and not very much contemporaneous reporting from other sources contributed to the CDR’s situational awareness.

Given the 24 hour news cycle, the persistence of paparazzi, and the ubiquity of cell phone video cameras – this is a mistake. Our enemies are clearly not stupid and are likely surveilling soft targets as you are reading this. The inability to provide information support operations in homeland security is a vulnerability that is open to exploitation by our enemies. DOD and DHS need to take the initiative and incorporate the informational aspects of homeland security into their efforts and as key elements in the Homeland Security Exercise and Evaluation Program (HSEEP) and a key factor in determining if the government got its money’s worth for its grant funding.

Tuesday, May 17, 2011

The Satisfaction of Ceremonies


On Saturday, 14 May I had the honor and pleasure of attending the Assumption of Command Ceremony for the 14th PSYOP Bn held at the new US Army Reserve Center at Moffett Federal Airfield, CA. While the circumstances leading up to the ceremony were not positive, the fact that a new CDR has taken charge in a public ceremony in front of his troops should be comforting to all.

Photo Source: http://www.psywarrior.com/psyopcrests.html

In this case it was especially satisfying to me personally because the new Commander was a LT in the 12th PSYOP Bn during my Command tenure. I have had the privilege of mentoring many people young in the careers in both the military and commercial sectors. While commercial success is certainly laudable, it does not come with the emotional high that is attached to being asked to Command in the military.

There is more than a certain pride that accompanies the new Commander as he or she strides out to the center of the parade field and receives the guidon of his new unit from the Command Sergeant Major. The moment is marked with determination, satisfaction and emotion and signals to everyone that this is the new boss who is now responsible for everything the unit does or fails to do. Commercial bosses may get their bonuses trimmed or stock options cancelled or even fired, but they are not likely to be in a position where they routinely decides who will be put in harm’s way.

Military Commanders today, whether active duty, reserve or national guard are making these decisions as they fill their rosters of personnel destined for Afghanistan, Iraq or future conflicts. Commanders at Battalion and above are normally selected by a Command Selection Board of senior officers, being selected is an achievement, but it is not a guarantee for success.

To the New Commander: Best Wishes and God Speed!

Wednesday, May 11, 2011

After Afghanistan Where Does PSYOP Go Next And How Do You Train For It?


OBL is dead and Congress is clamoring for a re-evaluation of the strategy in Afghanistan. While I’m clearly not an expert on that theater, and once I again I disclose that I’ve never been there, it strikes me that killing one guy, even one very important guy, should not call for a re-make of a strategy if the strategy was any good in the first place. Having said that – what’s next after OBL and Afghanistan?

(Photo Source: http://www.trafficsign.us/w24.html)

I believe that demand for contractors can be seen as a leading edge intelligence indicator of US involvement. I picked a well known contractor at random and tallied the total of openings by location: Iraq 42, Afghanistan 39, Kuwait 10, Africa 9, Balkans 5, and Latin America 2. Let me stress that these are not PSYOP/MISO openings, but general openings.

What does all this mean? I believe it means a couple of things. First of all, even with the end of ‘conflict’ in Iraq there is still a great demand for American support. While the number of troops might decline overall, there will be a constant need for Military Information Support Operations to inform and influence the population. The numbers in Kuwait and Africa portend that, like the Balkans, any one of a number of countries can go to crap in a New York minute.

For one reason or another we don’t seem to be training foreign forces on PSYOP/MISO which means that “we” have to do it.

Given that Reserves will bear the brunt of any support effort to the Big Army, or General Purpose Force, it follows that a major US military commitment any where will more than likely call for Reserve PSYOP participation sooner or later.

Can you train as you fight if you have no idea where you are going? In certain things I believe you can. Personal conditioning, marksmanship, combat driving and survival skills are paramount. The nuances of climate may have to depend on best guess, but it wouldn’t be crazy to train for extreme heat or cold and high altitudes.

From a technical perspective, Internet PSYOP as well as TV will be employed in selected AOs and it is possible to train on editing, composing, etc. As for being ready to go anywhere at any time, given the amount of potential locations and the language/culture variations, I think this may be difficult. Having said that perhaps learning about historically disadvantaged locations such as Africa and keeping up to date on the latest regimes in Latin American and perhaps ‘the stans’ and their brethren may make good sense. Comments invited.

Thursday, May 5, 2011

Bin Laden and PSYOP: Now What?


The successful raid in Pakistan conveyed several key messages: the US has a very long memory, the US will use time and treasure to hunt down their enemies, it is only a matter of time and or money before anyone can be successfully targeted and the President knows how to capitalize on military successes for the country’s and his own benefit.

Photo Source: http://www.flickr.com/photos/30227225@N05/with/5362216438/

The Bin Laden raid can clearly be used as evidence in campaigns against other high profile targets. Campaigns like these would work best with frequency over a number of media. Individuals who rely on electronic communications, especially smart phones would be really good targets of this kind of campaign.

Models for this type of campaign include the recent examples of cyber bullying that have taken place in various parts of the country where teenagers have been subjected to a relentless barrage of messages and perhaps videos. Social networking sites of the target can be likewise exploited.

On a more global level, OBL has been elevated to martyr in various circles and his death the latest cause celeb as to why the West and all it stands for should be destroyed with no mercy. This Blog doesn’t usually deal with kinetic operations, but I would like to note that I believe that it is reasonable to assume that there will be independent, mini-Mumbai like attacks against soft targets in the West sooner rather than later.

Tactical PSYOP/MISO communicators should consider using the OBL raid when appropriate – I suspect this would be most effective in face to face communications.

Tuesday, April 26, 2011

Military Efforts To Influence Foreign Media Wasted Says Washington Post


The April 25, 2011 Washington Post Slams DOD for “influencing media in a foreign country – particularly those where U.S. troops have fought – is not very good, and recent attempts by US military units have been even worse” (http://www.washingtonpost.com/world/for-us-managing-foreign-media-is-a-no-win-proposition/2011/04/23/AFhTRlkE_story.html) Also the photo source.

Walter Pincus essentially feels DOD is wasting tax paper money with extensive contractor and military efforts to impact foreign media especially in areas where the US has extensive combat forces He blasts activities in Iraq and quotes a source (a writer from the New Yorker) describing how US efforts have established Afghanistani media moguls (Saad Mohseni, chairman of the Moby Group and his brothers).

According to the New Yorker source (Kenneth Auletta) a USAID (State Department Agency) grant jump started their business which has blossomed to produce a variety of “reality” TV programs. Auletta wrote that the programming has a more profound impact on the Afghan people then would a newscast.

Much of this is of course déjà doo – doo meaning I’ve seen this sh*t before. First of all TV is entertainment even the news is entertainment. Most TV, reality shows in particular are not intended to appeal to the Harvard Business School (or Yale as in the case of Mr. Pincus) crowd. In some countries TV is among the few escape vehicles that the people have. For example in Bosnia during my 1997-98 tour there Venezuelan soap operas were among the most popular shows.

I guess I didn’t get what problem Mr. Pincus was trying to highlight. There are certainly quite a few: contractors and media enterprises require heavy funding that could perhaps be used elsewhere; citizens are naturally pre-disposed to regard foreign troops on their soil as a bad thing; should governments have the power to influence media in the first place?

All of those seem to be profound topics worthy of discussion, but to me, throwing the military under the bus in a couple of dismissive sentences is shoddy journalism. Did Mr. Pincus mean ISAF? Did he mean DOD or did he mean the actions of PSYOP/MISO teams on the ground in Iraq or Afghanistan. Perhaps he was actually criticizing President Obama for the lack of an overarching information engagement strategy. No matter, the opinion piece falls short on several counts.

Unfortunately PSYOP lacks the clout to counter this rhetoric as it bounces around Capitol Hill. Our challenge is to insure that the accomplishments of our PSYOP forces receives at least as much ink as their alleged failures.

Friday, April 22, 2011

Half-Hearted White House Poses PSYOP Problem


The US “strategy” in Libya can best be termed bizarre. The Obama White House dawdled at the prospect of military support to the rebels (perhaps with good reason since nobody really seems to know who they are), then committed US air power before bowing out of the lead and now plans on engaging Unmanned Aerial Vehicles (UAV) (see http://www.dw-world.de/dw/article/0,,15024270,00.html which is also the photo source).

This kind of wishy washy approach plays havoc with PSYOP/MISO. A core PSYOP principle is that effective PSYOP is based on truth. This leads to the parenting principle about threats and punishment. Don’t threaten a punishment unless you can and are willing to carry it out. As the Obama administration tries to convince the world, itself and the American public that Iraq is over and Afghanistan is turning the corner, they now need to justify another Billion or two in the face of one of the worst budget crises in our history.

Should the President decided to commit ground troops (which is not very prudent in my opinion at this point), Senator McCain notwithstanding), will AFRICOM have the resources to orchestrate a credible influence campaign? Where will the MISO troops come from and how long can they support the operation? Is the country prepared for another min-Iraq or worse yet a hybrid of Afghanistan and Somalia should the Qadaffi government crumble?

We are always accused of being ready to fight the last war. Libya appears to be the next one, and perhaps the model for one or two thereafter – let’s consider all the effects and be ready ahead of time for just once!

Wednesday, April 20, 2011

Put Down The Loudspeaker And Pick Up The Cell Phone


Today’s crazy optempo doesn’t allow a moment to think much about the future. The April 9th, 2011, Economist featured an article: “Mobile telecoms in Africa” – Digital Revolution. (See http://www.economist.com/node/18529875?story_id=18529875) which is also the photo source.

I’ve mentioned the need to be on the look out for future locations where PSYOP/MISO missions will be played out and I’ve also pointed out that Africa is an area where scant attention has been paid – Libya and the Middle East countries are an exception of course. The article noted the implementation of 3 submarine cables to Africa and a corresponding price reduction of 90%.

At the moment basic handsets dominate with Nokia the dominate player. Other product notes include that a $90 Android operating system smartphone made by China’s Huawei “sold out in several African countries in less than a month”.

There are strategic and tactical aspects for PSYOP to consider. On the one hand it would be nice to get on the inside track of the mobile provider and be able to easily send mass messages of all types: voice, SMS, Twitter, etc. On the other there is a need to send targeted messages to selected devices.

Most likely the mobile phone campaign would be supplementing other effort, yet total reliance on a single device as may be the case with some targets makes dominating that communications medium critical. This leads to a couple of questions: what organizational level should have the capability to employ the mobile media of today and the more complex devices of tomorrow and what equipment and support will be needed?

At this point I don’t have any particular answers, but I thought it was important to raise the question and reference the article.