Thursday, October 16, 2014

Ebola Education: Natural PSYOP Mission


The core of PSYOP is to influence behavior. In the military context we talk about influencing the local population in the AO to behave in a manner that does not interfere with or perhaps aids a CDR’s military mission

Education, generally for security and health reasons comprises a major PSYOP mission set. While I was in Bosnia we had a number of campaigns about mine awareness. These campaigns were designed to educate the local population, especially children about the dangers of unexploded ordnance.

Reaching children can be especially challenging so the PSYOP team worked with DC Comics and employed Superman to help explain those dangers. (Photo Source: www.unicef.org)

Ebola prevention and detection is a similar mission. The growing task force in West Africa will find that prevention and early detection are the primary defenses against the epidemic. Fortunately, there are a number of organizations such as the US Centers for Disease Control (CDC) that have already developed useful material. (Photo source: cdc.gov)

A major challenge is to localize the material, supplement it with locally relevant information and insure the widest possible distribution. Media employed will likely include television, radio, print, shortwave, internet and, in some cases, loud speaker.

It would also be useful to recruit credible, well liked, and well known spokes people who can had power to the message and help insure that recommended actions are taken.

Reader feedback and updates are encouraged.

Thursday, October 9, 2014

Too Many Targets: Challenge for PSYOP and EW

 
One of the topics on everyone’s mind at the recent Association of Old Crows (the trade association for EW vendors and their customers) was  “Managing The Chaos of Electronic Warfare” (see:  (see: http://breakingdefense.com/2014/10/battle-management-cuts-through-chaos-of-electronic-warfare/ which is also the photo source.

The point of the article is contained in one key paragraph:
Once upon a time, the “ducks” we had to keep track of were relatively few and well-defined: Soviet air-defense radars and headquarters radio transmitters, for example. But today there are more cellphone users in Afghanistan than people who know how to read, and some of them are Taliban, using those cheap, low-power, and widely available civilian systems to coordinate military operations.”

An incredible array of potential targets which is the same challenge facing PSYOP  as well. The information battlefield is strewn from rural, undeveloped lands where literacy rates approach 100% to urban mega cities where mobile phones are almost ubiquitous as cockroaches.

Given the tightening budget noose and the constant struggle between domestic and defense needs, the PSYOP Community faces the daunting challenge of being prepared to tackle the range of information landscapes without the luxury of planning that went into previous war planning efforts.

Large national potential foes such as the USSR and North Korea spawned libraries of contingency planning, OPORDERs, exercises, etc. Today’s political and economic climate does not foster such background type planning. While templating might have worked to lay out how a Russian Division might have been deployed, there is no such template for how non-state actors such as ISIS fight or communicate or what axis of influence may exist.

How do we meet these challenges?
1.     Stay informed – be aware of how the world’s events are taking shape.
2.     Employ non-US sources to appreciate viewpoints outside the US.
3.     Recognize the evolution of information channels in the same way we understood Lines of Communication, Main Surface Roads, etc.
4.     Work with individuals or groups that were a part of the target or at least have the capability of mirroring target response.
5.     Travel when you can – doesn’t matter where, just as long as it’s somewhere you’ve never been. Look, listen, eat and enjoy. You’ll be absorbing the culture as a by-product of your adventure.

Thursday, October 2, 2014

Multi-national PSYOP – Will It Ever Work?




The headline of a Stratfor Report struck me: “Divisions Could Weaken U.S.-Led Coalition in Iraq and Syria” (see: http://www.stratfor.com/analysis/divisions-could-weaken-us-led-coalition-iraq-and-syria#axzz3F1ZUqLwJ, which is also the photo source.)

Working with other NATO Officers in Sarajevo was one of the highlights of my military career. Military people share a bond, regardless of country and strangely enough I felt that officers of the same rank faced many of the issues regardless of their country.

While we all worked well together at the personal level, each of us at our CDRs and their bosses and their bosses, etc. Ultimately each nation had an agenda and set of goals that were shaped by their political leadership.

If the nations all agreed on an end state it would be easier to put all of the allies on the same page. General  (R) Allen, USMC offered the following as a desired end state: ‘Territorially intact and sovereign Iraq, governed by the government in Baghdad, that governs all Iraqis, not just one sect, not just one confession.’ “‘And in Syria,’ he continued, ‘we're seeking to create the capacity within the Free Syrian elements and the Syrian opposition so that, first of all, they can defend themselves from the Assad regime and from the other al Qaeda oriented organizations in the battle space.’ “ (see: http://www.cnn.com/2014/10/01/politics/allen-syria-training/index.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+rss/cnn_topstories+%28RSS:+Top+Stories%29

Conceptually a strategy would be developed to achieve this end state and would orchestrate the ‘ways’ and ‘means’ to get there.

Would an accepted end state and a strategy mean synergistic influence operations? I don’t think so. Unlike combat operations where the Chain of Command has the vision and the final say, influence operations go through a tortious development and approval phase. 

I have personally been in meetings with GOs who felt endowed with super human, almost divine judgment as to what needed to be changed in the PSYOP product or campaign they were being briefed on. Multiply this single GO by one per ally and you get quite the convoluted mess.

Bottom line: effective multinational influence campaigns are synergized and deconflicted at the Operational Level so that dynamic and responsive influence products can be fielded quickly. This assumes that higher echelons have approved metes and bounds describing what is and is not approved in products and that approval has been delegated down to the lowest level prudent under the circumstances.

Friday, September 26, 2014

Where is PSYOP in the ISIS Strategy?



While it is disheartening to see that Defense doesn’t make the cut for  “Top Issues” at the Whitehouse (see: http://www.whitehouse.gov/issues), if you do some searching, you can find President Obama’s Counter-ISIS strategy at: http://www.whitehouse.gov/the-press-office/2014/09/10/fact-sheet-strategy-counter-islamic-state-iraq-and-levant-isil

There are two areas where PSYOP could be employed:

1. Exposing ISIL’s True Nature: Clerics around the world have spoken up in recent weeks to highlight ISIL’s hypocrisy, condemning the group’s barbarity and criticizing its self- proclaimed “caliphate.” We will work with our partners throughout the Muslim world to highlight ISIL’s hypocrisy and counter its false claim to be acting in the name of religion.  

2. Disrupting the Flow of Foreign Fighters:  Foreign terrorist fighters are ISIL’s lifeblood, and a global security threat—with citizens of nearly 80 countries filling its ranks.  Over 100 foreign fighters from the United States have traveled or attempted to travel to the conflict.  On September 24, the United States will convene an historic Summit-level meeting of the UN Security Council, focused on this issue.

Interestingly enough there would be no clear delineation as to what echelon will fight the influence battle. One could argue effectively that the influence battle has to be fought at the tactical (local), operational (regional) and strategic (global) levels. 

To be effective the efforts would have to be international in nature and fine tuned with the language and cultural nuances necessary to give them credibility. It would also follow, as I’ve posted before, that credible spokes people need to be employed at all levels.

Both of these influence battlegrounds will require synergistic efforts in traditional and on-line media. Local efforts will have to be tailored to the literacy and technology environments on the ground. Urban areas may gravitate to cell phones and TV while rural areas will lean towards face to face and locally fine tuned other products.

Both of these efforts are long term and both will have to adapt to the changing environment in order to be effective. It is also implied that Department of State and DoD are working in tandem to avoid information fratricide.

If it were me, I’d have a small, independent cell working at CENTCOM with a DC LNO empowered to develop and release a full range of influence weapons without going through the normal excruciating approval process. 

It might also be useful to have a complementary NATO cell which might be better able to work with European and Middle East influence challenges and media.

In any event – autonomy and responsiveness are the keys to success in dealing with the type of asymmetric enemy ISIS represents.



Friday, September 19, 2014

ISIL Softer Touch Video Approach



About a month ago, on August 21, 2014 I made a posting about the brutal murder video (see: http://www.psyopregiment.blogspot.com/2014/08/shock-imagery-good-or-bad-for-psyop.html). In that post I talked about audience impact.

There is no doubt in my mind that ISIL is an adaptable enemy and, like any creature trying to insure its own survival, has made adapted to deceive its enemies and elude destruction.

Perhaps recognizing that there will always be a slice of the population that will believe what it wants to believe and who can be easily swayed, the group has turned its video strategy around by using a journalist prisoner spokes person, John Cantlie. (See http://www.nytimes.com/2014/09/19/world/middleeast/british-hostage-warns-the-west-in-new-isis-video.html?_r=0; which is also the photo source).

Cantlie is a prisoner and while clearly under stress, he comes across in a matter of fact like manner. According to the NY Times article Cantlie promises that there will be further videos coming along that will help explain the ‘truth’ from ‘the other side of the story’.

The video is anything but homemade. The quality is good and there is a news-like professionalism to it. The implications of the video are important.
1.     The Internet is a global medium, one whose images are credible to at least a slice of the audience.
2.     If you are hoping to influence people that you are merely being an objective speaker, professional caliber production is a must.
3.     Personifying your cause with a likeable spokesperson is a solid and proven technique.
4.     If you promise more, you will need to deliver.
5.     This propaganda offensive will likely result in attitudinal gains by the enemy.
6.     Direct countering may be not be productive because the affected audience will believe only what it wants to.
7.     The technique is a good one and may be adapted for friendly usage. This might be appropriate in looming urban battlegrounds where credible spokes people may be able to directly influence the population on behalf of the coalition.
8.     PSYOP Task forces must have preplanned how to produce their own videos and must have skilled personnel working with spokespeople to insure they are at their best.
9.     Contracting with professional studios and production resources close to the battlefield may make more sense than reach-back if the appropriate resources are available.

Let’s see what the next installment will bring.

Tuesday, September 2, 2014

Mega City MISO: One of the Next Frontiers




The Army feels that Mega Cities will be among the next major battlefields. Mega Cities are defined as cities with 20 million or more people. (see: http://www.defensenews.com/article/20140830/DEFREG02/308300027/US-Army-Sees-Megacities-Future-Battlefield)

In addition to dense populations, these cities would likely house significant masses of vulnerable populations. They would be served by all manner of major media to include TV and would likely overflow with mobile phones.

Notwithstanding their size, these population centers would like have informal or formal ethnic areas some of which evolved from internal migration, probably from rural areas and others may have developed due to international immigration both legal and not.

If the city is a battlefield, then it would be reasonable to assume a lack of government control, problems with infrastructure, and warlord or criminal organizations pretty much prowling around at will.

Implications for PSYOP here are huge.

Technology will be paramount with mesh networks and other ad hoc means of communications sprouting in ways not even considered today. Traditional media, especially ethnic and language appropriate TV will be important as well because of the loyalty that some TV programs and personalities engender and because of the power of imagery.

Individuals will more likely be connected to each other with mobile phones. Even the poorest of areas will have mobile phones even if they are shared much in the same way that party lines (old analog lines shared by several subscribers) used to be in the olden days.

From a content perspective “reachback” may be critical to develop and deliver the quality and quantity of products needed for operations in such an AO.

Given that no existing military has fought battles in this AO it would be appropriate to develop Command Post Exercises (CPX) based on a few cities. This would give a concrete basis for influence preparation of the battlefield. My nominees would be:
·      Jakarta
·      Karachi
·      Manila
·      Sao Palo
·      Mumbai
·      Bangkok
·      Lagos
·      Tehran

Be advised that the Regimental Blog will be in Italy for the next two weeks, so don’t be too surprised if we’re ‘dark’ for a bit.

Photo is of Lagos, Nigeria from Wikipedia.

Friday, August 29, 2014

Clever PSYOP or Admission of Weakness?




I’m sitting down the road from the Hearst Castle in San Simeon, CA. The ocean is pounding and the sun is shining. I’m taking a holiday for the next few weeks and thought I could take a break from the Blog as well.

Just not meant to be, at least this week.

President Obama is taking some well-deserved political hits for admitting that ‘we’ (meaning he of course) doesn’t have a strategy to deal with ISIS. (See for example: http://www.cnn.com/2014/08/29/politics/obama-isis-strategy/index.html).

The comment has served as lightning rod to the President’s critics but one has to wonder why would the head of one of the world’s most powerful nations actually get caught admitting that he hadn’t a clue as to how to deal with one of the most potent enemies to pop on to the landscape.

Could it be a great PSYOP ploy designed to lull the enemy into thinking that they have a respite period until the Commander-in-Chief gets his act together or is it an honest admission that probably shouldn’t have gone on the air?

Obviously I don’t really know, but there is a point here for senior personnel and that is remember you can never go ‘off the record’ and you can never let your guard down. Today’s 7x24 information hogging world is always ready to explode bits that could titillate.

For my American colleagues, enjoy your last holiday weekend of the summer of 2014.

Don’t be surprised if there are no Blog entries for the next couple of weeks as I am taking a holiday in Italy to concentrate on my watercolor painting.

Photo Source: http://www.whitehouse.gov/photos-and-video/photogallery/august-2014-photo-day