Thursday, December 13, 2012

IO Refined in New Version of JP 3-13




I know that my readers have nothing better to do than read manuals when they are hot off the PDF press. The November 2012 version of JP 3-13 Information Operations (IO) can be found at: http://www.dtic.mil/doctrine/new_pubs/jp3_13.pdf (which is also the picture source). Having just wrapped up a two week stint as the IO SME for an exercise, IO is still top of mind for me.

I learned or relearned a number of things last week – first of all the IO or J-39 needs to be more of a band leader or camp counselor than other staff officers. Even though technically the “39” is the CDR’s IO self, that doesn’t always seem the case because each of the major players feels that they are an entity to themselves. This means the IO needs to be a catalyst to bring about the best mix for the CDR.

The IO tools are never fixed. One AO demands TV while another can hardly read. In others Key Leaders (with Key Leader Engagement emerging as yet another discipline) are best reached via Internet kiosks and smart phones. Which brings me to the only constant regardless of AO – the mobile phone. It appears that no matter where you go, whether urban or rural, developed or not, the cell phone is an important if not the most import means of communication – the way people get or give information. 

To be effective the IO needs to know how to use mobile phones as a medium, but also how to deny individuals the use of their phones at certain times or perhaps to alter the messages they receive. 

In any event, the information domain evolves each day and MISO remains one of the few ways that a CDR get reach the Target Audience (see Figure from the JP)
A pretty good summary taken from the publication:

“IO is not about ownership of individual capabilities but rather the use of those capabilities as force multipliers to create a desired effect. There are many military capabilities that contribute to IO and should be taken into consideration during the planning process. These include: strategic communication, joint interagency coordination group, public affairs, civil-military operations, cyberspace operations (CO), information assurance, space operations, military information support operations (MISO), intelligence, military deception, operations security, special technical operations, joint electromagnetic spectrum operations, and key leader engagement.”

For those of you that would rather watch football (or soccer) than read DoD Manuals, here are some of the more significant changes from the 13 Feb 2006 version. The order is not mine, but taken directly from the publication. Clearly this is not in order of importance.
Identifies the information environment as the aggregate of individuals, organizations, and systems that collect, process, disseminate or act on information.

Defines information-related capabilities (IRCs) as tools, techniques or activities employed within a dimension of the information environment, which can be used to achieve a specific end(s).

Introduces the information-influence relational framework as a model illustrating the use of means and ways, through the applications of IRCs, to achieve an end(s) through influence of a target audience (TA).

Describes information operations (IO) as the integrated employment, during military operations, of IRCs in concert with other lines of operation, to influence, disrupt, corrupt, or usurp the decision making of adversaries and potential adversaries while protecting our own.

Designates the IO staff as the combatant command focal point for IO and the IO cell as the planning element responsible for integration and synchronization of
IRCs to achieve national or combatant commander objectives against adversaries or potential adversaries.

Emphasizes IO must be integrated into all steps of the joint operation planning process.

Articulates that it is vital to integrate multinational partners into joint IO planning, in order to gain agreement on an integrated and achievable IO strategy.

As always reader comments appreciated and Happy Holidays.

Friday, December 7, 2012

SOCOM: Leading the Propaganda Charge According to USA Today


Yesterday, 6 December 2012, USA’s website  (but not today’s printed edition) touted an article: “Special Operations Command leads propaganda fight” (see: http://www.usatoday.com/story/news/world/2012/12/06/socom-leads-propaganda-fight/1746013/) in which they have apparently woken up to the fact that MISO personnel (on the active side only of course) are part of SOCOM and that these professionals are deployed around the world supporting US government missions.

The article points out that the SOCOM efforts include the virtual world and that some of the supported media do not carry US DOD attribution. The article is based on a September 2012 report by the Stimson Center and can be found at: http://www.stimson.org/books-reports/the-pentagon-as-pitchman-perception-and-reality-of-public-diplomacy/ which is also the photo source of the report’s cover.

One of the report’s conclusions was:

“Most of the defense activities often implicated in public diplomacy should not be.
These include most of the activities the Defense Department defines as information operations, public affairs, building partnership capacity, and even most tactical military information support operations.”

If you have the time, you can read the entire report (which I haven’t done this morning because I have two planes to catch) or can read this quote from page 17:

No MISO can be categorically called tactical since all influence operations can have strategic effects, but most MISO is closer to the tactical end of the spectrum than the strategic. These activities are not like public diplomacy.”

From a Regimental Perspective – this article, like the one I profiled last time evokes negative images. In many ways it reeks of some poor journalistic techniques by selling newspapers through headline innuendo.

Our Constitution goes a long way to making sure that the press can do all of this, but we, as professionals, have an equal or perhaps greater duty of setting the record straight.

The challenge remains: how does the Regiment counteract this type of article? My best guess is that the soon to be announced Regimental Association needs to have a Public Affairs Committee and authorized spokes persons who can talk on behalf of the Association and by implication the Regiment. We also need to think about a systematic information stream to Congress so that the staffers who may not be familiar with defense issues can turn to an articulate and authoritative source.

Sunday, December 2, 2012

PSYOP and Gaza: Model For The Future



I believe that the recent conflict in Gaza can serve as a model of what many PSYOP missions will look like in the future. Here are a couple of my reasons:

1.     Longstanding History
2.     Religious Overtones
3.     World Audience
4.     Sophisticated Media Mix
5.     No Ultimate Winner

1.     Long standing History
The conflict in Gaza is only the latest in the what seems like eternal struggles going on the Middle East. While this conflict may involve comparatively new political and national (depending on your point of view) entities, it has evolved over a very long period of time so that the current generation is far removed from the original events.

2.     Religious Overtones
There can be no question that the conflict is between Israel, a Jewish state and Islamic forces. While components of these two protagonists may run the gamut from orthodox and fundamentalist to moderate and reform, and there may be other religions involved, the two principal players are clear.

3.     World Audience
Much of the media and PSYOP (for my doctrinal purist friends since much of the conflict is being pursued by non-state actors, they cannot have military forces since military organizations are arms of the state) is not directed locally but internationally and is designed to influence audiences far beyond the conflict.

4.     Sophisticated Media Mix
Social media is playing a prominent role in the conflict and there can be no doubt that there is an intended psychological effect behind the cyber attacks that have taken place.

5.     No Ultimate Winner
Much like the situation between the Koreas, there is no clear winner and no ‘legal’ resolve to the issues behind the conflict. While a cease fire may have been called and lower levels of outright conflict may exist temporarily, the final battle or agreement in this conflict is not likely to happen in the near time.

Today’s Gaza situation shows the importance of being able to adapt and innovate to dominate the war of today. It also shows that while there may have been considerable kinetic action, the real victory will come through influence.

Tuesday, November 20, 2012

Another PSYOP Contractor in the Spotlight – Not In A Good Way


This being Thanksgiving week here in the US I was worrying that I would not be inspired enough to make my more or less weekly Blog posting, but thanks to USA Today – I was wrong. 

Today’s (20 Nov 12) USA Today published the article “Pentagon overseas propaganda plan stirs controversy”. (see http://www.usatoday.com/story/news/nation/2012/11/19/pentagon-overseas-communications-strategy-stirs-controversy/1715741/)

This article like many other USA Today articles in the past focuses on US “propaganda” and the contractors that provide services to the government. This time the center of attention is the Boston based Rendon Group and its founder, John Rendon. According to the article, “Since 2000, the military has paid the Rendon Group more than $100 million to help shape its communications strategy, analyze media coverage, run its propaganda programs and develop counter-narcotics efforts around the world”.

I’ve heard John Rendon speak and he is indeed someone who knows marketing and his company has provided the government with a lot of services over the years, chiefly in Latin America as I understand it.

What’s interesting about the article?

1.       How is the article positioned to attract readers?

The article screams “propaganda” which is always a red flag and a universally negative word. It leads with the fact that allegedly Rendon’s company once “weeded out reporters who wrote negative stories in Afghanistan and helped the military deceive the enemy in Iraq”. As to deceiving the enemy – are you kidding me? That’s the right thing to do, as for weeding out reporters, apparently the reporter has never worked in Commercial companies where public relations people do this all the time.

      Is there something inherently wrong in outsourcing tasks?

Inherently any organization should be free to work with vendors who it feels can help the organization. As the war in Afghanistan winds down anyone who thinks that ‘green suiters’ aren’t going to be replaced by contractors to some extent should look for a really cheap bridge in Brooklyn.

3
Former Chairman of the Joint Chiefs of Staff, Admiral Mullen’s quote from a year old interview was injected into the article “"I really do not like the term at all. It confuses people," Mullen said. "It means all things to all people. It's way overused and way overrated. I literally try never to use the term. We communicate as much if not more by our actions. I have become particularly concerned at a time that resources are so precious. It has become a thing unto itself. It is taking resources from the fight, I don't have time for it." I think he was right and that USA Today was trying to imply that these contracts are a waste of time and money.

In short – PSYOP work is put under yet another grey cloud. Members of Congress who are scurrying about looking for ways to save money who read the article are apt to go on a PSYOP/MISO cost cutting witch hunt – yet again.

The need for systematic and aggressive education for the public and Members of Congress seems to escalate any day. Hopefully, the nascent Regimental Association will consider this challenge as a part of their charter. However, serving military need to tread with care if they intend to work with Congress as there are legal and career implications.

Let us all take a moment and give thanks for what we have and our ability to enjoy it in peace. Peace that has often come at a high price to those who serve. To those of you serving today – my thanks and I salute YOU!

Photo Source: http://www.prwatch.org/node/4954, a 2006 article about John Rendon, “John Rendon’s Long, Strange Trip in the Terror Wars

Wednesday, November 14, 2012

US Military and African News Websites



One of our readers has brought to my attention an article from the Army Times, “US military behind Africa news websites” (see http://www.armytimes.com/news/2012/11/ap-us-military-behind-africa-news-websites-111312/).

The article addresses the US run web sites and there is a healthy dialogue about the effectiveness of these operations.

Worth a look.

And thanks @Anonymous.

The Lovelorn General and PSYOP



Unless you live in a cave, in which case you wouldn’t be able to read this anyway, the big news is the resignation of CIA Director, GEN (R) David Petraeus over an affair he had with a younger woman. While I will leave the national security implications and the “should his clearance be revoked” discussion to others, it is worthwhile to consider the PSYOP implications. 

It turns out that the discussion would center on the perceptions of the intended audience. One wag in today’s San Jose (CA) Mercury News told the story of the French diplomat who was ensnared in a ‘honeytrap’ by the KGB. When confronted with the pictures of himself engaged in love acts with a woman not his wife, the diplomat replied “I’ll take two prints of that one and three of the other.” Meaning of course, the no one in France could possibly care.

In translating that to the Petraeus incident – which of our many adversaries would want to use that kind of story as a message and what would be the point? As card carrying infidels Western Nationals, those from the US in particular, are expected to engage in what others may regard as deviant behavior, so how valuable is one story?

Since the cat is out of the bag, so to speak, there is no likelihood of blackmail, so the criminal aspect is moot as well. 

We should consider domestic adversaries for the moment as well. If the General was closely associated with one major party or the other then the games would begin much as they did when former President Clinton had his dalliance with Monica Lewinsky 15 years ago.

As with the Lewinsky story, the Petraeus brouhaha knocked some other stories off the front pages. Stories like the lingering misery from Hurricane Sandy and others were pushed to the back. Sometimes that in itself is a good thing. For example back in 1997 while I was in Bosnia one of the Persons Indicted For War Crimes (PIFWIC) was arrested. Ordinarily this would have been big news and a potential catalyst for domestic disturbances. Luckily this happened when the Lewinsky story did and scant attention was paid to said PIFWIC.

Thus far it would seem that the General Petraeus story is mostly a domestic one, but I’d be curious to hear what the readers think.

Photo Source: http://www.mercurynews.com/nation-world/ci_21987486/generals-petraeus-allen-both-backed-socialites-twin-sister

Saturday, November 10, 2012

Cultural Affinity – Sometimes It Just Works


For the past three days it has been my distinct pleasure to visit Paraguay. While I really haven’t seen very much of the country, it has been one of those rare trips where everything seems to just work .

After an incredibly long set of flights which included a seat mate who was, as we use to say, “falling down drunk”, who tripped over me twice and stole my sleeping blanket during the flight. My Spanish was adequate enough to get through immigration without a hitch.

Sure enough there was a car, driver and escort at the airport to meet me. After the driver helped wrestle my bags into the trunk we learned that the car was locked and the keys were in it. He quickly got a second car and I was at my hotel.

The best hotel in Asuncion, Paraguay is the smallest Sheraton Hotel in the world. However a new “Loft” similar to the one in Arundel Mills, MD is under construction along with a new World Trade Center. This says something if you are sensitive to the implications.

The people are incredibly warm and friendly. After I purchased some post cards in a mall shop, one of the store’s clerks was kind enough to take me to the post office after it became clear that I couldn’t make out the Spanish instructions I was given. After we went through the door marked “Do Not Enter” and down a corridor with no signs it was a good thing he helped me out.

The food is marvelous, especially the fruit and meat. I was even able to find a very respectable version of a NY Deli favorite, tongue, which was served on a portable charcoal grill. At my dinner last night the pate was some absolutely incredible chicken liver as it might have been served in Brooklyn. A very nice complement to the pork medallions which were slow kicked for over 7 hours.

I was in Asuncion giving a set of two presentations on Cyber War and Cyber Crime and the interpreter was a delight to work with. Even though she was an attorney like me, she also had a great sense of humor and our timing together was quite good. While I suspect she told the audience when to laugh a few times, we did get marvelous reviews.

The point of the story is that for PSYOP/MISO relating to your audience is key. Sometimes it takes an incredible effort to try and understand things from their point of view and other times, like this week, it just works.

Photo Source: http://upload.wikimedia.org/wikipedia/commons/d/d8/Paraguay_flag.png