According to the Defense News (see: http://www.defensenews.com/article/20131211/DEFREG02/312110022/Next-US-Strategy-Carries-Heavy-Expectations, which is also the photo source), the Presidents 2014 National Defense Strategy includes: “a push for nuclear disarmament, a rebalance of diplomatic and military attention to the Asia-Pacific region, helping build economic stability in emerging regions, and a continuing focus on the global counterterrorism mission.”
Relevance is a key to resources in the government world. I propose that MISO forces be employed in support of selected US efforts to build economic stability.
We have discussed the relationship between MISO and Marketing. The conclusion is generally that MISO is more than marketing per se and requires a number of other skills to include military prowess and an overriding job of supporting the CDR’s mission. So that marketing guys are not necessarily good MISO practioners.
We haven’t really given much attention to the opposite – that is are MISO personnel adept enough at marketing to train others in marketing and help them in their marketing efforts? I believe the answer is a resounding yes. While I was in Bosnia I worked with the Embassy’s lead on economic development. It was clear to me that basic marketing skills – understanding the nature of how people are influenced, the local media environment and the nature of a global economy are general skills that most MISO organizations possess to one extent or another.
It seems to me that if SWC expanded the MISO curriculum to include a basic set of marketing classes and a lab on business planning, MISO soldiers would be an excellent resource to complement other economic development organizations. MISO could conceptually function as outside marketing consultants to advise local businesses on the nature of the media environment and work with them to develop basic marketing materials.
While some may argue that this would detract from the military mission and capabilities, it’s clear to me that if the Commander-in-Chief says the mission is a key piece of his military strategy – then marketing support to economic development is indeed a military mission.