Monday, January 12, 2015

Surveys and Conflict

The community has always been in a dither about Measures of Effectiveness. Measuring the attitudes of a popular is often difficult under the best of circumstances, in areas of conflict – they’re a real challenge.

The January 6, 2015 edition featured an article: “How to make surveys in war zones better and why this is import” (See: =- which is also the photo source.

I’ve had the opportunity to do surveys in both worlds – military and commercial. My personal experience is they’re never easy. In either case you have to determine who are the right people to survey, then how to reach them. Once you reach them they have to be incented enough to complete the survey in an honest, timely, and accurate manner.

After you get the results back you have to verify that you indeed got to the right people and that they were honest in their reflections.

These steps are often very difficult if not impossible in a military context. If you are trying to gauge the people’s opinion about the troops in their country clearly you can’t use those troops to do the survey.

You also have to be very careful who you contract with to do the survey work because everyone seems to have their own agenda and these personal agendas can pollute the entire data pool.

The article contains some good for thought and is worth a read.

Happy 2015 to one and all.

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