When we think of MISO we generally think about large-scale
operations, that is, reaching everyone or large groups in an area. Alternatively PSYOP can be
aimed at specific individuals or segments that have similar media habits.
However, there are those cases where you need to reach some people who define
typical classifications.
A case in point where you want to influence people who are
passing through an area and direct them to a central point while you don’t want
others to go there. This may be a situation where you want selected individuals
to assemble in a location, but you don’t want to inform adversaries or others.
Another situation might be when you want to stop the
movement of people through an area. You might want to do this because they
would be in danger if they kept moving or it might be that it is operationally
or politically desirable for these people not to leave their current location.
The most efficient technique might be to employ IOs and NGOs
to spread the world among their constituents if they can do this consistent
with their organizational goals and philosophies. Another technique might be
the use of loud speakers to provide verbal instructions to groups that need to
be directed to central locations. Another might be to employ roving tactical
teams to the same.
These kinds of campaigns preclude broadcast messaging
because they would reach audiences much broader than the intended recipients.
Perhaps this all goes to show that PSYOP/MISO is very much a human business and
constantly requires people skills. As always, reader input is appreciated.
Photo source: http://www.evilenglish.net/like-looking-for-a-needle-in-a-haystack/
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