Friday, January 26, 2018

Animals & PSYOP

I was struggling to come up with a posting for this week when I happened on this article from Task and Purpose. (see: The content of the article doesn’t matter it was this picture that I had in mind.

Most people, including Indiana Jones, hate snakes and spiders. Many people even have what others term irrational fear of animals such as spiders and will go to great lengths to avoid them. Why not simply harness common and dislikes of animals to bring a message across?

Of course, animals are not all universally loved or hated. Dogs for example are treated very well and in China they are struggling with canines as cuisine (see:
in most Western countries – see author’s dog photo While in Arab cultures, dogs are regarded as impure (see:

Units have adopted animals for their crests and emblems. The tiger can be found on many such crests as shown in this simple Google search “tigers on military crests”.

Animals can also serve to inspire and help people identify with stories. There is of course the very famous and very smart pig, Wilbur who is schooled by his friend Charlotte in Charlotte’s Web. The point is that animals can help a PSYOP campaign or they can serve to quickly turn the audience off.

Animations or cartoons of animals can also be employed in PSYOP when appropriate and to appeal to target audiences that perhaps are not as literate in the language of the land.

Creative PSYOPers know that they need a variety of tools and techniques at their disposal to be successful and appeal to their designated audience. Judicious use of animals can be one of those tools.

I have to cut this short, Max needs his walk.

Note: cited articles are also photo sources.

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