Of course, I come from a Western mentality and my household doesn’t run like they did in the 1950s where Dad worked and Mom stayed home to cook and clean and otherwise feather the nest. While I was aware that Al Qaeda groups didn’t think much of women and their role in warfare while others embraced them as warriors, it didn’t occur to me that these two views would play themselves out in terrorist media wars.
Imagine my surprise when I caught the article “How to please your holy warrior’ in the February 3, 2018 of the Economist. (see: http://econ.st/2BUCf7M, which is also the photo source).
The article addresses the al-Qaeda published magazine for women called Beituki (“Your Home”). Rather than grab your rifle and kill infidels, the magazine urges““Make your house a paradise on earth,” it advises. “Prepare the food your husband loves, prepare his bed after that and do what he wants.”
The Al Qaeda view is contrary to ISIS and the Taliban who believe that women should be out there creating mayhem, just like their male counterparts. Rather than showing women in action, Beituki shows neat designer homes and domestic bliss.
While trying to find the actual Beituki website, I came across another reference which prepared an ‘infographic’ of their concept of the Al Qaeda magazine which you can see here and at: http://bit.ly/2G7QPag.
Unfortunately there is no data available to determine which of these competing views is more popular – go out there and shoot or stay home and cook.
There is a key message for PSYOPers though and that is you can’t take your own viewpoint as the most popular one or the perspective that will be embraced by your target audience.
Reader input invited.