Friday, October 24, 2014

Media Savvy Enemies


PSYOP and our influence colleagues are on the pointy edge of the digital spear. The media savvy enemy is becoming more of the norm than the exception. It is no secret that ISIS and other terrorist groups are adept at employing the internet for their own purposes.

“The Islamic State’s Media Warfare” is described on the Monitor Website at: (which is also the photo source). The article talks about how ISIS’ media managers are very careful in staging their work.

Unlike some of our enemies in the past, ISIS is well funded and apparently has not problem attracting the talent needed to carry our their media strategy. According to an expert quoted in the Monitor article “Analyzing the latest videos broadcast by the group shows that they have cutting-edge tools and professional operators. I have to say that they are generous when it comes to their media machine, and they pay good money to professionals.”

According to the article there are two media divisions. Al-Furqan is focused on military warfare while Al-Itisam is “dedicated to social and religious activities and sermons”. At first glance this seems to recognize the attitudinal difference inherent in the two different audience.

ISIS’ strategy also shows an appreciation for some other fundamentals such as the personification of the movement’s leader as the caliph and showing the human sides of their fighters are not accidents, but part of an overall strategy designed to positively position the movement.

We can expect to see more in the way of digital media from ISIS and others. This means that we need to step up our game in terms of counter-PSYOP. Major tasks at end are to reduce the effectiveness of enemy recruitment operations and to dry up the pipeline of Western country citizens supporting the jihadist cause. This also includes convincing those that have already embarked on this journey to reverse their path and to return to their former lives.

The enemy has also recognized the need for more OPSEC as evidenced by release of directives and documentation by ISIS on how to avoid SIGINT efforts. (See:

Never a dull moment in PSYOP – is there?
On a personal note, I’ll be working another exercise next week as the IO SME. Nothing like a bit of immersion to stimulate the creative juices.

No comments: