Showing posts with label Public Affairs. Show all posts
Showing posts with label Public Affairs. Show all posts

Thursday, December 1, 2011

NATO Attack on Pakistan: Taliban PSYOP or Fog of War?


There is no question that relations between the US and Pakistan are in the crapper. The latest debacle was a NATO Attack on Pakistani forces on 26 November 2011. The incontrovertible facts are that at least 24 Pakistani soldiers died as a result of the attack. (See “Afghans say commando unit was attacked before airstrike was called on Pakistan - http://www.washingtonpost.com/world/afghans-say-unit-was-attacked-before-airstrike/2011/11/28/gIQAX6ZY5N_story.html)

Pakistan maintains the attack was deliberate, the US says it was not and the Afghans frankly don’t seem to give a sh*t . Conservative leaning publication, the Washington Times ran an article “US suspects NATO was lured into raid” (http://www.washingtontimes.com/news/2011/nov/29/pakistan-calls-nato-raid-act-aggression/)

If it’s not the fog of war, it certainly is the fog of who can get their facts straight and their story out. A rash of other stories are circulating about whether or not the US will apologize, whether the mil to mil relationship between the two countries will continue and of course what does it portend for the region after the US withdraws the bulk of its forces as forecasted.

For the influence profession we can learn some powerful lessons:

1. If it is true that the Taliban were clever enough to orchestrate attacks or targeted fires to provoke an attack – this means that there are some pretty big holes in the ROE and the process of confirming your targets. It also means that once again a supposedly primitive foe has demonstrated some very sophisticated thinking

2. PAO and MISO/PSYOP must be on the same page. PSYOP may have the ability to provide PAO with input, insight, file footage and/or other help. Of course due care must be taken so that PAO’s integrity and credibility is not compromised.

3. PAO needs to counsel GOs and other senior leaders on what to say and perhaps, more importantly what not to say in fluid and uncertain situations.

4. As shown by the photo from the Washington Post, any excuse will be deemed a good one by our enemies to show popular sentiment against NATO and the US.

5. Bad news, unlike wine and chicken soup, does not get better with age. Speed is of the essence with regard to investigations and getting the word out.

6. Notwithstanding the most neutral of investigations people will believe that they want to so contingency counter propaganda and demonstration plans must be implemented.

7. The strategic importance of Pakistan as an ally mandates the diplomatic channels to include President Obama need to be engaged. Pakistan’s Foreign Minister for example is quoted in the Washington Post as being ready to pull Pakistan’s support of the US war on militancy. Ministers are influenced by diplomats, typically not by military personnel.

No matter what the truth is behind the attack, all of us need to consider the lessons to be learned and the ways and means to avoid a similar situation in the future.

Wednesday, May 25, 2011

Information Support Operations An Afterthought At Best for Homeland Security


On May 21 & 22, 2011 I was an evaluator for an exercise which took place in a major city. The city is the hub of an 8 city Urban Area Security Initiative (UASI). Federal government grant money paid most of the bills and sponsors took care of most of the rest.

The exercise involved 4 Emergency Operation Centers scattered over the area and was a series of ‘lanes’ designed to test Police SWAT (Special Weapons & Tactics), Fire, Urban Search & Rescue (USR), Emergency Ordinance Disposal (EOD), Emergency Medical Services (EMS). Each lane was coordinated by one agency and evaluators came from far and wide.

By design, the event is overall very low key, although there was an initial press conference attended by the city’s mayor and other dignitaries which resulted in some coverage prior to the event.

Media access was limited during the exercise and there were scant posters or other indications of locations or tactical lanes. In short it was akin to a military operation where the name of the game is to keep the public out of the way to minimize interference with the operation and maximize Operational Security (OPSEC).

While I can understand this posture in terms of external information support, I felt I was in a time warp when it came to the exercise play. There was absolutely no attention to the potential negative effect of information operations either intentional or accidental. Just as in my early Army exercise (PRC-6 anyone?) days, guidance was put out that communications are not to be interfered with because it was hard enough to communicate during the height of battle without someone messing with you.

More importantly the notions of misinformation, hostile crowds and pesky reporters were not considered at all. As for presence, there was only a single Public Affairs Officer at the central EOC with a few of the agency PAOs training their principals, but not actively involved in the exercise.

On the Command information side, EOC communications were via a chat like software package called WebEOC. No video and not very much contemporaneous reporting from other sources contributed to the CDR’s situational awareness.

Given the 24 hour news cycle, the persistence of paparazzi, and the ubiquity of cell phone video cameras – this is a mistake. Our enemies are clearly not stupid and are likely surveilling soft targets as you are reading this. The inability to provide information support operations in homeland security is a vulnerability that is open to exploitation by our enemies. DOD and DHS need to take the initiative and incorporate the informational aspects of homeland security into their efforts and as key elements in the Homeland Security Exercise and Evaluation Program (HSEEP) and a key factor in determining if the government got its money’s worth for its grant funding.

Tuesday, March 15, 2011

Something Different: IO and Terrorists


Today's posting is something a bit different. Following is a concept paper I drafted for a colleague. Essentially I took the IO capabilities of DoD and then provided analysis on Terrorist employment of those same capabilities.

Comments and input are welcome of course.

Photo Source: http://samsonblinded.org/blog/osama-too-good-to-be-true-part-1.htm

Terrorist Use of Information Operations (IO)

COL (R) Lawrence D. Dietz; General Counsel & Managing Director Cyber Security,
TAL Global Corporation

I Introduction
The US Department of Defense employs Information Operations to influence the course of battle and act as a combat multiplier. Terrorists are also very successfully employing IO and technology to their advantage. This short paper will give you an overview to assist you in future research.

II Department of Defense IO Capabilities

Reference: http://www.carlisle.army.mil/usawc/dmspo/Publications/Information%20Operations%20Primer%20AY11%20Web%20Version.pdf; Accessed 15 Mar 11

A. Core Capabilities

1. Psychological Operations (PSYOP) now Military Information Support Operations (MISO) – operations designed to influence the behavior of the target in line with CDR’s Concept of the Operation (CONOP)

2. Military Deception (MILDEC) – actions taken to shield true capability from the enemy (e.g Patton’s fake Army in the UK as a decoy for the Normandy invasion.

3. Operations Security (OPSEC) – all measures taken to shield information from adversaries and enemies

4. Electronic Warfare (EW) – dominance of the electronic spectrum, actions can include jamming to deny the enemy is communication, actions taken to identify enemy electronic emitters to facilitate identification of their units, other order of battle information, targeting for interception or jamming.

5. Computer Network Operations (CNO)
a. Computer Network Attack (CNA) – denying the enemy the use of their IT networks.
b. Computer Network Exploitation (CNE) – using the enemy’s network for friendly advantage, e.g. intelligence collection, communications medium, storage of hostile software code, etc.
c. Computer Network Defense (CND) – defending one’s own network

B. IO Supporting Capabilities

1. Counterintelligence
2. Combat Camera (Air Force Unit that provides still and video camera support)
3. Physical Attack
4. Physical Security
5. Information Assurance – protecting electronic information

C. IO Related Capabilities

1. Public Affairs = Public Relations; a conduit to the media and creator of print, and broadcast media.
2. Civil Military Operations – military forces employing civilian skills to improve the life and infrastructure of a local population.
3. Defense Support to Public Diplomacy – Department of Defense support to the Department of State’s Public Diplomacy Operations

II Terrorist Use of IO Capabilities

A. Core Capabilities

1. Propaganda – Terrorists are making exceptionally good use of the Internet as a means to inform, influence and recruit. They are also being supported by ‘friendly’ media such as Al Jazeera which tends to spin the news in a way that is favorably received by the Arab Street. Terrorist propaganda is especially effective due to the speed with which they capitalize on events that serve their purpose. This rapid response is indicative of a streamlined or de-centralized chain of command and abbreviated approval cycle.

Allied information support operations tend to be much more cumbersome due to the heavy ROE and complex approval schema which can often include both military and civilian command cycles.

2. Military Deception (MILDEC) – In my view terrorist operations tend to be decentralized although they employ deception to shield their true intentions and make very effective use of ‘cover’ identities.

3. Operations Security (OPSEC) – Terrorist cells are generally quite secure due to their decentralized nature. Most terrorist organizations appear to have a very healthy respect for Signals Intelligence and will avoid electronic means of communications such as mobile phones to avoid detection. Trade craft to include steganography (the concealment of messages in pictures) is also employed along with other measures such as compartmentalized chat rooms, common password schemas, etc.

4. Electronic Warfare (EW) – Improvised Explosive Devices (IED) are often remotely detonated via mobile phones, garage door openers, etc. I am unaware of any large scale terrorist jamming efforts to date.

5. Computer Network Operations (CNO)

a. Computer Network Attack (CNA) – Experts believe that terrorists will employ cyber attacks in conjunction with a kinetic or physical attack. CNA may be employed prior to or subsequent to the kinetic attack depending on the type of operation.

b. Computer Network Exploitation (CNE) – Terrorists, and nation states for that matter are routinely probing networks of interest. Terrorists are likely to employ a combination of human agents to infiltrate target organizations to be in a better position to exploit networks directly or to insert malicious code (such as the Stuxnet reported planted to damage the Iranian Nuclear Research program) for later execution.

Exploitation can also include gathering intelligence from the network. Terrorist cells must be self-financing. Harvesting data (personally identifiable information or PII) that allows them to steal identities which in turn allows monetization through theft of funds, goods or services is very effective.

Terrorist cells can also exploit networks by gathering information that may be of use to the movement in some way such as to identify potential funding sources or gather target information.

Terrorists are employing the Internet as a cost effective and for the most part, relatively secure communications channel. Their global operations lend themselves to Internet communications for availability, cost and security reasons.

c. Computer Network Defense (CND) – Unable to comment.

B. IO Supporting Capabilities

1. Counterintelligence – No comments

2. Combat Camera – Terrorist organizations make effective use of still and video cameras. They also exploit images captured by other sources such as the media.

3. Physical Attack – Mumbai type attacks are very likely to increase. They require a small footprint, are relatively low in cost and very difficult to defend against. They are very effective at exploiting soft targets which in turns results in dramatic chaos which is then exploited through the media and by the Terrorists’ own sources.

4. Physical Security – No Comment

5. Information Assurance – See Opsec Above

C. IO Related Capabilities

1. Public Affairs = Public Relations; Terrorists are exceptional PR professionals. They understand the value of publicity, especially the emotional appeal of images. They are able to appeal to ‘friendly’ media to a very great extent.
2. Civil Military Operations – Hezbollah and the Taliban have been quite successful at using social welfare as a means to ingratiate themselves with local populations.
3. Defense Support to Public Diplomacy – Governments tend to hide their association with terrorist organizations.

Wednesday, January 5, 2011

Hey Moe! Implications of al-Sadr Return to Iraq


On 5 January 2011 the Washington Post reported that “Cleric Moqtada al-Sadr returns to Iraq after self-imposed exile (see http://www.washingtonpost.com/wp-dyn/content/article/2011/01/05/AR2011010500724.html?wpisrc=nl_natlalert)
Photo Source: Bassem Tellawi- Associated Press via the Washington Post.


Sadr has evolved from faction leader to an important piece of the Iraqi governmental puzzle. The memory of battles in and around “Sadr City” are still somewhat fresh. Sadr is a true wild card, one that bode well or not for Iraqi and US interested. He has done many things right to position himself as a keystone in the new Iraqi government.

He has done well to retain the loyalty of his followers and pays attention to the small things that impact loyalty such as visiting the grave of his father upon his return. Sadr also was the beneficiary of a deal reportedly brokered by Iran.
What does all this have to do with Military Information Support Operations?

I believe there is a great deal at stake because Iraq and its new government are now in charge of their own destiny, unless something really bad happens such as an increase in sectarian violence, a power grab by Sadr or some other development that pushed Iraq back on the brink of disaster.

Now is the time for contingency planning by Executive Branch Strategic Communications, State Department Policy & Public Diplomacy, MISO personnel. Alternative scenarios need to be developed and considered. Intelligence and fact gathering needs to be on-going and file footage for potential information operations should be compiled.

Additionally it would be useful to track press releases and other activity by the Maliki government as well as profile and track the public affairs apparatus of the Sadr organization.

Friday, August 27, 2010

PSYOP and Iraq: It Ain’t Over Yet


Notwithstanding declarations touting the end of combat operations in Iraqi, the influence war is far from over. Seemingly coordinated attacks across the country are sending forceful and graphic messages to Iraqis that their lives remain perilous. (Photo: NY Times)

With the withdrawal of the Warfighter, influence operations must take on a new flavor and tempo. Unlike Afghanistan which is mostly tribal and rural, Iraq has significant urban centers. These centers are served by local and regional media to include TV. In many quarters of these cities there are even likely (I haven’t been there so I can’t say for sure) Internet cafes and ISPs serving a growing body of Internet and smart phone users.

Iraq serves as a laboratory for future conflict. Military Information Support Operations (MISO) must now TRULY be in support – but this time of diplomatic efforts to thwart the insurgency and raise the conscious of Iraqis. Security is no longer just the problem of government. Citizens need to be more vigilant and supportive of their fledgling police and security forces. Aggressive influence operations are needed to mobilize the support of the population.

The people of Iraq need to dry up the sea of support that allows the insurgents to move freely. The government should help the process by maintaining truly anonymous channels of communications to allow citizens to provide tips on the enemy without fear of retribution.

DOD information support can and ought to come in several ways: First, PSYOP personnel can augment and assist State Department through the embassy and its outreach efforts. PAO personnel can facilitate the Iraqi media and in concert with the State Department, aid in the maturing of a potent and objective media that can inform and help the Iraqis defeat their insurgent. Other avenues could include training Iraqi MISO and PAO personnel and facilitating working arrangements between these Iraqi government personnel with local and regional media.

In addition to these programs, Strategic Communications efforts aimed at the Region should be undertaken via the Internet and other channels designed to ‘reach the street’.

The bottom line is that the influence war needs to ramp up even more than during combat and that all government instrumentalities need to be brought to bear under a clearly articulated strategy and with a mindset to learning on the fly. Lessons learned over the next few years should not have to be relearned in new influence battlefields where ever they may be.

Wednesday, June 30, 2010

The PSYOP Brand – A Commercial Perspective


As a Reservist I have the privilege of orchestrating two parallel careers. As Colonel I served in both PSYOP and MI slots in a variety of settings ranging from SIGINT Platoon Leader to IO Officer at SOCOM. On the commercial side my career was concentrated in High Tech marketing. My last full time salaried position was with Symantec Corporation, the makers of Norton Antivirus. My first boss was the Executive VP in charge of “Brand and Communication”. He was hired by the CEO because while at IBM my boss demonstrated exceptional skills at Branding and Public Relations (Public Affairs or PAO in military jargon). Another of my VP bosses was an acknowledged leader in marketing techniques.

(Photo Source: China Wholesale Gifts)

I learned quite a bit about branding and marketing in my 6 years at Symantec. Above all - the purpose of the brand is to increase the value of the company and make it easier to sell products and services. Brands need to be easy to recognize, and simple to understand. The brand should convey the essence of the organization and its product or service at a glance.

In my view the issue at hand with branding for influence operations is as more the big picture than the PSYOP name change. Neither “Information Operations” nor IO is a well understood phrase or a lead element in most commands. While Senior Leaders and Commanders believe that it is important to prep the information battlefield and that the need to influence foreign audiences is greater than ever, it would be fair to say that IO is still a nascent discipline that has less than universal acceptance and is nowhere near on an equal footing as kinetic operations.

Most CDRs and staffs at the GOFO (General officer/Flag Officer) levels have not demonstrated the real desire or ability to orchestrate and coordinate information weapons systems. PAO remains aloof and dedicated to the purity of being the CDR’s voice; CNO remains a dark art practiced only by the chosen few and we in PSYOP are now running around like a dog chasing its tail self-flagellating over the name change.

Here’s the real deal – SecDef Gates and Secretary Clinton need to sit down and lay out the path for the use of information as a an instrument of US government (USG) power. It would be ideal for the President to provide his guidance, not because he is the Commander-in-Chief, but because his election shows a mastery of the information battle space. In any event their staffs need to clarify the jargon and doctrine across Strategic Communications down to tactical Military Information Support and cascade the results throughout the USG.

MG Csrnko and SWC need to work quickly with SOCOM to develop the common grounding for the PSYOP Community so that we can all move out smartly at the same time and start on the same foot.

Wednesday, June 23, 2010

MISO: Is it soup yet?


With lightning and a clap of thunder from the Pentagon, PSYOP is to be stricken from the Defense system just as the name Moses was removed from the legacy of Egypt. The Secretary of Defense has approved the recommendation to change PSYOP to Military Information Support and/to Operations (MISO). The Army Chief of Staff, General George W. Casey, Jr. has directed his staff to develop and orchestrate a plan designed to replace “PSYOP” with MISO in the Army (and presumably DOD) lexicon and branches.
Photo source: http://www.ecosalon.com/simple-miso-soup/

The name change follows the recommendation of the DSLC or Defense Senior Leader’s Conference. This is a conference co-hosted by SecDef (Secretary of Defense) and the CJCS (Chairman of the Joint Chiefs of Staff). Attendees typically include the Combatant Commanders, Service Chiefs and elements of the Strategic Planning Council. The meetings are held three times a year (Jan, May and Sep) and are executed by the Director, Joint Staff. For some key bullet points on DSLC see: http://hqinet001.hqmc.usmc.mil/dmcs/Routine%20Reports%20&%20Meetings/DSLC.htm.
The name change has been an emotional topic and has been bandied about for years. On the one hand, “PSYOP” has a long and distinguished history with traditions and a nascent branch espirit de corps. On the other, demand for PSYOP forces is escalating and the optempo is breathtaking.
Lack of emphasis of influence operations by senior combat CDR and the bifurcation of PSYOP forces between SOF and Reserve chains of command continues to hobble efforts to optimize and standardize PSYOP training and operations. Key challenges are: elevate the status and importance of information support (PSYOP/PAO) to the force; optimize force development, command and control to deal with burgeoning demand, provide for future conflicts where cyber influence – especially on non-state actors is critical.

Perhaps the name change signals a renaissance of the influence profession and missions.

It is past time for the influence aspect of military operations to assume its rightful role as a leading element in today’s force. This implies strong senior leadership support in terms of resourcing and fast tracking the policy and doctrinal changes that are needed in today’s world.

The name change is a perfect reason for renewed efforts to ‘educate’ Congress on what we do why MISO is an important instrument of government power. As a non-lethal battlefield multiplier MISO can more positively impact world opinion of US efforts than kinetic operations.

As good soldiers we have been given a lawful order and must execute it. We need to put aside any personal feelings we might have about the loss of tradition, and consider how we can leverage the name change and the massive activity that is needed to revise ‘the system’ across personnel, operations, training and logistics required to effect the change.

This is also an opportune time for the re-design of the Information Operations (IO) playing and career fields. In particular the need to integrate PAO and MISO as synergistic tools for the CDR is critical. Renaming and repositioning MISO can be a catalytic process to help foster this process.

All of us in the community need to embrace the change regardless of our personal feelings and use this window of opportunity to strengthen the community – perhaps not so much for ourselves, but for those who will come after us.

Wednesday, January 6, 2010

Not All Good News Stories Are Good PSYOP


The Washington Times ran an article about Afghani girls flourishing in school. The Jan 6, 2010 article touts how the Marines have helped build the school and that the students are looking forward to bright futures (http://www.washingtontimes.com/news/2010/jan/06/afghan-girls-flourish-in-new-school/).

Photo: Washington Times

This ‘feel good’ story concludes with “According to a report by the United Nations Educational, Scientific and Cultural Organization, an estimated 63 percent of rural Afghan men and 90 percent of rural Afghan women are illiterate. In Now Zad, those illiterates are sending their children to school in defiance of threats from Taliban operatives.”

The story would have a positive influence on many audiences, especially Western minded audiences who hold the principle of gender equality in high esteem. However, this doesn’t mean that the story, pictures or excerpts would be appropriate for all audiences.

There is no question that education especially in the context of gender equality is a key American value. The issue is this the kind of value held by the target audience? If the target audience is male dominated and historically prone to control all aspects of female life in their society, then the story and its images and messages are not appropriate.

Having said that the story is not appropriate PSYOP, is it appropriate for the Public Affairs Officer (PAO) of the unit? That answer would have to be clearly “yes it is”. Marine support of core American values with happy smiling faces as testimonials is the kind of story that is likely to help bolster support for US forces and instill local pride in the deployed unit.

Perhaps a take away here is that PSYOP personnel need to be on the lookout for stories and images that, while they don’t necessarily apply to PSYOP, can be effectively used by our PAO colleagues.

Best to all of you for the New Year!


Thursday, October 8, 2009

Teaching What You Know – The Ultimate Satisfaction


For the past week I have had the pleasure of being part of the JEPAC – Joint Expeditionary Public Affairs Course. The course is designed for officers who will be functioning as a part of a Joint Expeditionary Task Force. I was assigned two roles: J5 (Strategic Plans and Policy) and the Information Operations (IO) Chief.


As the J5 my job is to be the driving force behind developing plans and alternative courses of future action for the CDR. The IO officer is the Conductor of an information orchestra consisting of: PSYOP, Computer Network Operations (CNO), Electronic Warfare (EW), Military Deception (MILDEC), and Information Operations with an extended supporting cast to include Public Affairs, Combat Camera, Civil Military Operations, etc.

The students represented all of the services (except the Coast Guard) and the pay grades went from 1st Lieutenant (02) to Lieutenant Colonel (05) and of course, the levels of experience varied widely.

Setting the stage, this was the first time that the exercise included individuals who were nut purely Public Affairs Officers (PAO). The exercise started in a ‘garrison’ environment with the planning phase on a Friday, moved to the field on Monday and continued through Wednesday afternoon. While there was a skeleton structure of underlying operations and events, much of what went on was unstructured and a function of student response to the circumstances and operational tempo.

My role, and that of my colleagues, was to represent our respective areas (I love acting like a grumpy Colonel) and when appropriate to bring out teaching points and act as mentors. Frankly, there is no more of a satisfying feeling than to see a student learn from a situation, adjust their responses and shine as a result of your input.

It is also a satisfying feeling to confirm that you can function in a pressured environment and bring innovative ideas as well as experience to bear when needed.
As with any experience there are lessons learned. In my case, the old adage from Rogers’ Rangers “don’t forget nothing” applied. Since DOD doesn’t allow the use of thumb drives, I had to rely on my good friends to help me get materials I needed. Next time I’ll e-mail stuff to myself or cut a CD.

I also learned that packaged Tuna lunches are OK for a day, but lose their appeal 3 days in a row. The best chips to take to the field are Pringles because they don’t break in the box and you can buy small cans so you don’t eat the whole large can at one time. Resisting the urge to eat MREs (at 3,000+ calories) proved pretty easy and there’s nothing like a hot cup of chicken soup in the field!

Wednesday, September 9, 2009

Crucial Time for PSYOP in Afghanistan


The September 3, 2009 Wall Street Journal ran the editorial “The Afghanistan Panic
We can still win a counterinsurgency, but not on the cheap” (http://online.wsj.com/article/SB10001424052970204731804574388483528948634.html) and on the same day, the Washington Post ran a similar editorial: “Setback in Afghanistan: The right response is not a retreat.” (http://www.washingtonpost.com/wp-dyn/content/article/2009/09/02/AR2009090203083.html). Other articles include the NY Times of September 7, 2009 “Crux of Afghan Debate: Will More Troops Curb Terror?” (http://www.nytimes.com/2009/09/08/world/asia/08terror.html?_r=1) and the September 7, 2009 Miami Herald “Clear mission in Afghanistan eludes Obama” (http://www.miamiherald.com/news/world/story/1222430.html)

Photo from the Associated Press (Wall Street Journal) U.S. soldiers secure the site of a suicide attack in Mehterlam, the capital of Laghman province, east of Kabul, Afghanistan on Wednesday, Sept. 2, 2009.

All of these address the need for more ‘boots on the ground’ as a means to implement General McChrystal’s latest strategy which is expected to center on protecting the Afghans against the insurgents.

There is a tendency to compare the current situation in Afghanistan with Iraq before the surge or with the quicksand like conflict known as Viet Nam. Resisting the urge for such comparisons, at least for the moment, let’s start out with what we do know:

1. Combat activity in Afghanistan is higher and more dangerous today than ever before.

2. The Afghan government is viewed as illegitimate and corrupt with the recent election serving more to degrade the government’s reputation with its people rather than bolster it.

3. Afghanistan is a combination of many different localities, each with its own tribal environment, level of security against the insurgent dejure, economic base and perspective on the Americans as the latest military force in the country.

4. The adversaries in Afghanistan have a primitive yet effective Information Operations campaign whereby they can quickly turn incidents such as air strikes and rumors into propaganda vilifying the Americans and reinforcing their high ground positions. Good example is the alleged hospital raid conducted by Americans (http://www.nytimes.com/2009/09/08/world/asia/08kabul.html?hpw)

5. Internet and media based messages (good or bad) don’t reach the average Afghan.

Given the above, there are a few things that ought to be done:

1. President Obama has to make it very clear that we are committed for the long haul and that our commitment must be matched by the wholesale cleansing and rededication of the Afghani government.

2. The nature of the mission and strategy in Afghanistan must be clear to everyone, especially to those on the ground so that an aggressive and responsive information engagement strategy and operational plans can be developed to support Commanders on the ground and up the chain of command.

3. DOD should consider fielding more Combat Camera units to capture video on the ground which can be used to confirm actual events and for training/lessons learned.

4. PSYOP needs to be integrated within a real time information engagement operating command section at the highest levels within Afghanistan (military and civilian). This section would have full has media reach via the with PAO. A dimension of the section’s responsibilities ought to be Pan-Regional and include access to all major Arab language outlets to include Aljazeera.
5. Bear in mind that only local relationships and credibility will impact the local village, orchestrate the tools of statecraft at the local level to reinforce the position of local leaders and influencers who are or can be induced to support the Afghani government and US efforts.

6. Should additional troops be assigned, insure that their PSYOP support is increased proportionally as well.

7. Focus on simplicity and attainable objectives at the local level.